If you work with a makeup artist or hair stylist and they have 20,000 followers on instagram and twitter and they post your work on these sites..your work has just reached 20k potential clients. Working with that artist was a great investment.
Talent is not sufficient enough to be successful. Strategy is king. Here is another example. Models, Makeup Artists, Hair Stylists, Wardrobe Stylists, Fashion Designers commission me to develop their portfolio. I know that they want good photos but more than anything I understand that they want to make money. Simple. So depending on their project, my team and I get together and come up with a marketing plan for their shoot. May sound strange, but I would hope that other photographers do this as well.
We study their demographic, target group, social media presence...all that good stuff. Then we shoot according those elements (unless of course they want to do things their way which is cool as well). If the model is signed we prefer to speak to the booker or agent and ask them which direction they are marketing the model's career. It's all marketing before the camera gets picked up. After the shoot it becomes promoting.
I try to keep my instagram and twitter followers as high as possible with QUALITY followers. That means if I post on these outlets my team, client, or model has a greater chance of their work being seen by potential clients or individuals that can provide a great opportunity for them.
Don't be fooled into working with people just because they have a lot of followers. Many models have thousands of followers but most of them are just fans which means they usually can not provide you opportunities (but you never know).
Instagram Tips:
I personally love using instagram more than most of the other social networks. It is a perfect blended balance of twitter and facebook. If you are a fashion pro most of your work and promotions are visual. Instagram directly focuses on this without the additional info from the other sites. If you are new to instagram or looking to build your popularity, on the site, here is some advice:
It pays to engage with users who are interested in the same types of photography, shoot in the same city as you, or just have a common interest. That way you’re more likely to find genuine engagement beyond an anonymous or faceless like.
Using a third party service like Statigr.am can be a great way to keep track of your engagement, to make sure you’re responding to comments, and to easily like and comment on other users photos.
I prefer working with teams that have a solid INDUSTRY FOCUSED following. These individuals are pretty easy to spot. On their pages they rarely have personal photos up unless it is work related. These people are focused on business. I stay away from artist who have private pages, family photos, alot of #wcw, #tbt, club photos, and family photos. Nothing wrong with those things but I take them as signs that collaborating with that artist would not be a good investment for marketing and promotions.
Whew...that's a lot. But I find that these few tactics are beneficial for my clients. Many of my model's have booked jobs from me posting their work on social networks. The same for my beauty and wardrobe teams. The aim is to make calculated and strategic marketing moves for success. Just things to consider when organizing your next project. As always remember the Universe is on our side.
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@shamayim
my official website
http://shamayim.net
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